I never imagined I’d be switching careers almost 15 years into my TV production gig, but due to a cake decorating class I took for fun back in 2005, I discovered an unexpected love for cake design, and the rest is history! In the course, we learned basic buttercream techniques, used boxed cake mixes (the horror! :D) and eventually moved on to some fondant work. Needless to say, I was hooked! I began making birthday and shower cakes for friends and family, honing my baking skills over the next few years, trying out recipes and techniques, absorbing all I could about cake baking, decorating and design.
Commuting to White Plains, NY from CT three days a week and raising our young daughter at the time, did not allow for much “play time” in the kitchen to experiment, which is what I really love to do. This was back in the pre-Instagram/Facebook/YouTube days, so staying on top of new styles and trends in the cake decorating world wasn’t the easiest thing to do, but I managed as best I could, with many trial and error sessions during the small pockets of time I was able to spend in the kitchen, which was typically during the wee hours of the night (fortunately for me, I’m a night owl)!
By 2010, the balancing act between my TV job, my family, and this new side business had begun to weigh on me a bit. There just wasn’t enough time in the day to do it all - certainly not to do it all well. I decided it was time to make a change. After much thought and discussion with my husband, we decided that following my passion was something I just had to do. I am so blessed to have a supportive partner who made it possible for me to leave my “real” job in NY and focus solely on starting my own little cake business!
I am the first to tell anyone: I am NOT a business person, and I never dreamed I’d own my own company. It took months and months and MONTHS for me to research and figure out all that is required of me in order to legally to own a food-based business in CT. This was a time-consuming, difficult, expensive process - not the most fun, and certainly not what I had anticipated spending so much time doing - I mean, in the end, I just wanted to make cakes! What was with all this paperwork?!? Of course I knew it was absolutely necessary, as I was not going to cut corners or move forward without taking the proper measures and following state and town guidelines. I’ve learned that the non-creative aspect of my job is just a necessary ‘evil’ I must deal with in order to keep SbC successfully up and running!
Sooo...after years of hard work and preparation, I officially became Storeybook Cakes, LLC on January 12, 2012!
Such a proud and exciting time for me!
For years I was creating fun and unique cakes and cupcakes for birthdays, showers, graduations and other special occasions, but deep down I always had the big dream of being a wedding cake designer. I never imagined I’d have the guts to enter into this industry, and it took years for me to gain the knowledge and confidence to even consider it. Words can’t express how happy I am that I eventually took the leap and ventured into this amazing world! Hosting cake tasting events and working bridal shows, meeting newly engaged couples, being chosen to create something that will be such a memorable part of their wedding day and contributing to the joy of that special moment in their lives ~ every bit of this process has brought me such happiness! I can’t imagine doing anything else!
While weddings are now a huge part of my business, I will never stop making cakes for other special occasions as well - there is nothing like delivering that 5th birthday cake and seeing the birthday boy’s eyes light up as his favorite character is placed in front of him, looking at me wide-eyed asking, can I really EAT him??? And making those gender reveal cupcakes with pink or blue filling to surprise not only the couple’s family and friends, but the parents-to-be themselves?! It is an honor to be given that envelope straight from the doctor’s office, trusted with the knowledge of the baby’s gender - there is something VERY cool about that!
I am so grateful for the opportunity to do what I love ~ bringing joy as life’s special events and milestones are celebrated. I will continue to push myself, learn new things, and focus on creating happy memories through my confections. I thank you all for supporting my little one-woman business, and look forward to creating something amazing for you in the future!